Last week—under the bright lights of the Charlotte Hornets Innovation Summit finals—one moment captured everything this brand stands for and everything we’re building toward.
I stepped on stage to present a brand still in partial BETA: our physical collection is live, however our digital wearables are in development. Although we didn’t take home the grand prize, reaching the finals alone proved the vision resonates.
In the audience, my eight-year-old daughter watched every slide. She saw an idea that started at our kitchen table come alive before decision-makers. Her curious, proud, inspired expression confirmed what the Summit affirmed: this brand isn’t just viable. It’s vital.
Who We Are
We’re a culture-rooted fashion-tech company creating statement apparel today and digital wearables for tomorrow. Our mission is to increase representation in tech and normalize affluence where it’s long been overlooked—closing the gap through design, technology, and intentional reinvestment.
What We Stand For
We’re building more than fashion—we’re building a future rooted in three core principles:
1. Purpose at Checkout
Every purchase contributes to progress. We reinvest 2% into the communities that inspire our mission, fueling access, equity, and opportunity.
2. Culture Meets Code
From statement tees to 3D wearables, our products blend cultural expression with emerging tech—bringing identity on and offline.
3. Access First, Always
We start with everyday essentials at accessible prices. Premium pieces and immersive digital collections are coming soon.
Why the Summit Mattered
Making the finals—before our full line or tech had even launched—validated that our purpose already carries weight. We left without a trophy, but with something more lasting: clarity, momentum, and proof that culture, commerce, and impact belong in the same conversation.
My daughter witnessed it all—seeing firsthand what it means to build something that reflects who we are and moves the culture forward.
Today’s consumers aren’t just buying fashion; they’re buying identity, values, and expression. This is ours—and we’re just getting started.
What’s Next
We’re expanding our physical line of tees, totes, and home goods while gathering feedback to refine quality and experience. We're actively prototyping 3-D products for platforms like Roblox, with AR filters and immersive features on the way. And we’re forming intentional partnerships to scale long-term impact through our 2% commitment.
This isn’t just a brand—it’s a movement in motion.
Whether you’re here to shop, invest, partner, or build—there’s a place for you at the table.
🛍️ Shop the beta collection → blackable.com
📱 Follow along → IG: @black_able | TikTok: @shopblackable
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